American Tourister
American Tourister
American Tourister
In this project, we were approached by a startup called "Green Wave" to develop a brand identity that reflected their commitment to sustainability and environmental conservation.
In this project, we were approached by a startup called "Green Wave" to develop a brand identity that reflected their commitment to sustainability and environmental conservation.
In this project, we were approached by a startup called "Green Wave" to develop a brand identity that reflected their commitment to sustainability and environmental conservation.

Process

In this project, I collaborated with American Tourister to create key visuals for their 2023 Spring collection. The goal was to design visuals that would highlight the new spring colors, capturing the season's essence and promoting the collection across Europe through both physical and digital assets.

The brief required two distinct looks: one vibrant and punchy, and the other soft and subtle. I developed two main artworks reflecting these contrasting styles and created additional versions that integrated the suitcases into the designs.

These visuals were used in promotional materials, including store banners, to effectively showcase the new collection, enhancing its visibility and appeal to a broad audience.

Services

Art Direction

3D Modeling

3D Rendering

All Works